European brands. Chapter 2. Hom (France)
(I'm Italian, sorry for my bad english
)
HOM launched in 1968 in Marseille, South of France researching men's underwear requirements in search of excellence.
Regarding the thong Hom created the first model (name: Freddy) in Europe on a commercial level at the beginning of the 80s of the 20th century. Freddy is still in production today! HO1 (Horizontal Opening Number 1) is the brand's most iconic design, in Europe the first slightly transparent men's thong
. At the beginning of the 21st century Hom created the "Plume" line with a very small string
with a hyper light fabric suitable for use under leggings, for example. Plume is still in production. Unfortunately Hom no longer produces the beach string with a very small triangle behind that it created in the 80s and 90s. I assure you that Hom's quality is excellent, the colors never fade and the fabrics are very resistant
.