My wife liked when I’d wear her underwear during foreplay and it turned me on to wear them. I never thought about wearing hers so I decided to buy some from Target 15-20 years ago. They are cotton and not the most comfortable, but since my wife liked them I occasionally wore them. I was buying her some thongs from Fredericks and noticed they had men’s thongs so I bought a few pairs...she loved them and so did I, but still only wore them occasionally because I was worried someone would find out and think I was a pervert. Fast forward to this summer and I asked my wife if she wanted me to buy some and she said yes so I obliged. I bought some MASS21 Men's Sexy Underwear Pouch Thong Swimsuit 4-Pack Low Rise Bikini Briefs and they’re extremely comfortable, but not a huge color selection. Since then I’ve bought iKingsy and quite a few pairs of Body Aware. Now I wear thongs daily because they are very comfortable, my wife likes them, and they make me feel sexy.